In the midst of significant change throughout America’s healthcare system, I can think of no better time to read and study the recently published book by Bernadette Jiwa titled Difference: The One-Page Method for Reimagining Your Business and Reinventing Your Marketing.
Seth Godin, the world-class marketing guru, author, speaker, and blogger wrote the following about this new book: “This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there.”
Jiwa writes:
“Business has traditionally seen innovation as something that is incremental. We constantly strive to be different from or to outdo the competition, so we build on what already exists, to either create big changes or make small improvements. We tweak, give a bit extra, or perhaps add one more feature, and then we figure out ways to get people to notice how we’re different so we can convince them to buy our products and services.”
“In contrast, difference thinkers don’t begin with an idea and think in increments of improvement; they start with empathy. This gives them the ability to take what is and understand what could be.”
As a leader, you want to truly make a positive and meaningful difference. Please join me, via this column, over the next few weeks as we explore critically important concepts contained in this book. Individually and collectively, let’s make an even greater difference!
