Never See Failure… As Failure

By Dan Nielsen

July 26, 2009


In his classic book, How to Master the Art of Selling, author Tom Hopkins provided excellent food for thought—and action—regarding one’s approach to failure and achieving additional success (however you define success).

Inspired by the work of Arthur Mort, Hopkins notes that the proper attitude toward failure should be not to “see failure as failure,” but rather to see it as:

  • a learning experience
  • the negative feedback needed to change course
  • the opportunity to develop a sense of humor
  • an opportunity to practice techniques and perfect performance
  • the game that must be played in order to win

I don’t know about you, but I wish I would have more closely and more effectively followed this advice throughout my life.  I would definitely be more successful… and so it is with you.

It’s never too late!  Think about it… the impact of a profound, definitive and lifelong change in your definition of failure.  Failure… a learning experience, important feedback suggesting you change your direction, an opportunity to develop your sense of humor, an opportunity to perfect your performance, the path to achieving that which you most fervently want and wish to achieve in your personal and professional life!

Failures enable success!  Wow… I can’t wait to see what I learn from my next failure.  How about you?

About the author

Dan Nielsen is the author of the books Be An Inspirational Leader: Engage, Inspire, Empower, and Presidential Leadership: Learning from United States Presidential Libraries & Museums. He regularly writes and speaks on leadership excellence and achieving greater success, and is available to deliver keynotes, lead workshops, or facilitate discussions for your group. LEARN MORE

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