Don’t Get Too Comfortable

As a leader, you’ve undoubtedly experienced the difficult but exhilarating task of drawing in new customers, clients, or team members. You understand the challenges and the critical importance of getting new, valuable people on board with your product, service, or organization.


But what do you do once you have them? What about after you’ve made the sale, delivered the service, or finished training the new hire? As time passes, it is far too easy to get comfortable and begin to take for granted the very people you worked so hard to get.


As Seth Godin wisely notes, “When you believe that people are stuck in their seats, it’s not essential, it seems, to keep cajoling them to stay there.”


This dangerous complacency is what Godin calls “the pitfall of lock in.” If you believe your people or customers will stick with you and your organization because of convenience or because there simply isn’t another better option around, it becomes easy to stop worrying as much about pleasing them. Instead of delighting your people with new “wow” products or increasingly exceptional service or benefits, you fall into an easy pattern of just settling for “okay.”


Even if you’re right, and your people will stick with you despite the mediocrity that creeps in, don’t forget that people talk. Just as positive word of mouth can be an organization’s best friend, negative word of mouth can be its worst enemy. As your people become disillusioned, they push others away instead of drawing them in.


If you want to keep your customers, clients and team long term – and attract more – don’t get too comfortable. Don’t settle for offering less to your people just because you perceive they’re “locked in.” Keep delighting them, even when the initial thrill of drawing them in has worn off!



To read Seth Godin’s full blog post, please click here.



Join the conversation! Leave a comment below


Copyright 2013 Dan Nielsen
Print Friendly, PDF & Email
no comments
Add a comment...

Your email is never published or shared. Required fields are marked *

I am a leader, speaker, and author who is passionate about Leadership Excellence and Achieiving Greater Success. I am the author of the books Be An Inspirational Leader(2016) and Presidential Leadership (2013), and deliver keynote presentations on those topics and several others.

Featured posts


“Dan Nielsen is a gifted facilitator and inspiring presenter. He truly has a passion for leadership and for getting to the heart of the matter. He knows what it takes to motivate both individuals and groups and genuinely leads by the example he sets.”

Sharla K JonesVP, HR Learning & Development Manager, PlainsCapital Bank


“Dan is the ultimate professional. He has exceptional relationship development and group facilitation skills. He is a keen observer and is able to offer accurate insights into business relationships.”

- Brenda Moon, Vice President Client Executive, MedAssets


“Dan is a forward thinking leader who is optimistic, collaborative and open to change. He is trusted and respected by colleagues. His speaking style is enthusiastic, confident and engaging. You know that a successful outcome will be delivered when Dan is leading the way.”

- Rick Provencher, Director Member Solutions, Amerinet


“Dan is a great communicator and inspirational speaker. His message is positive and always very motivating. I recommend Dan to help any organization optimize their employees' potential.”

- John Penhollow, Director of Corporate Accounts, Medical Action Industriesi


“Dan is a gifted leader who has the extraordinary ability to develop a strategic vision and mobilize an organization to achieve it. He operates with great integrity and character. Dan completely understands business dynamics and utilizes that understanding to optimize exceptional leadership.”

- Stacy Shillan, IV Infusion & Respiratory Services, Walgreens


“Dan has a passion for leadership and for providing the tools for others to become effective, insightful leaders.”

- Linda DeWolf, Founder, Travel Well


More Testimonials>>