A Different Way to Create Real Success

If you were given the opportunity to “sit at the feet” and learn (or be reminded and reinforce) proven ‘tips, behaviors and attitudes for greater success’ from a highly successful, world-class achiever, would you take the time to do so?

An achiever whose company received 90,043 resumes and hired 831 new employees in 2009! Calculate that application-to-hire ratio. A world-class achiever whose company completed 38 consecutive years of profitability in 2010! That’s right… 38 consecutive years of profitability.

An innovator whose 35,000 employees create, live and enjoy, on a daily basis, one of the most creative, successful, customer-focused cultures of any company in the world. A very successful leader who understands, better than most, that culture rules supreme… that culture eats strategy for lunch!

Hopefully I have your attention and your answer is yes, yes and yes!  The next few Tips for Success will feature the proven track record, advice and wisdom of Colleen Barrett who is President Emeritus of Southwest Airlines, the high-frequency, low-fare, point-to-point airline that prides itself on excellent customer service, a fun and loving culture, and 38 years of consistent, consecutive profitability.

Colleen Barrett and Ken Blanchard have written a great book titled Lead with LUV: A Different Way to Create Real Success. The book is literally loaded with all kinds of great ideas and concepts that made Southwest Airlines the huge success that it is. Virtually all of these great ideas and concepts can be immediately applied to your work, your company and your life.

I am not the only one who loves and recommends this book:

Tom Peters: “Even the idea of Ken Blanchard and Colleen Barrett creating a book together staggers the imagination.  As to the result, for the committed reader I fully expect it will be a truly life-altering event. This is a wonderful book with a wonderful message – it is to be savored and meditated upon and implemented.”

Warren Bennis: “I LUVVED this book so much that it’s at the top of my Required Reading List for everyone I know or anyone who wants to understand what Real Leadership is all about.”

Barbara Glanz: “This is leadership at its best.  You will love it.”

This excellent, very practical, easy to read book is available wherever high quality books are sold. I suggest you buy a copy, “sit at the feet,” and learn (or be reminded and reinforce) proven ‘tips, behaviors and attitudes for greater success’ from this highly successful, world-class achiever.

Stay tuned. The next few Tips for Success will feature the highly valuable and practical advice and wisdom of Colleen Barrett, President Emeritus of Southwest Airlines. Colleen has proven that excellent customer service, a fun and loving culture, and consistent profitability are achievable, stimulating, exciting and beneficial for all concerned.


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I am a leader, speaker, and author who is passionate about Leadership Excellence and Achieiving Greater Success. I am the author of the books Be An Inspirational Leader(2016) and Presidential Leadership (2013), and deliver keynote presentations on those topics and several others.

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